Mada Communications (formerly Arab Telecom) has implemented Microsoft Dynamics CRM to replace its in-house system.
"Before we were using an in-house portal to manage all our connections and clients and we found that, with our growth, we really do need something more efficient like a CRM to manage our client dealings, invoicing, and to be more efficient because we are expanding our customer base," said sales and managing director, Shahad Ibrahim.
The new CRM system went live two months ago, and Mada are already seeing results, according to Ibrahim.
"It's made staff faster and more efficient, it's much easier to track and there's easier reporting. It has had an impact and we've just been using it for the last couple of months," she said.
Mada provides wireless data and Internet services to enterprises and government institutions, and is now looking to move into the consumer market.
