Friday, August 1, 2008

CRM for Bikinis

The news as of the second cup of coffee this morning, and there comes a time in most men's lives when the realize "Hey... I need some more Skynyrd on the iPod." That time has come for First Coffee, so the music today is Lynyrd Skynyrd's Second Helping:

CRM vendor Epicor has announced Canadian swimwear retailer Groupe Bikini Village has selected the Epicor Retail Software as a Service (SaaS) product.

Bikini Village sells swimwear across Eastern Canada. Headquartered in Boucherville, Québec, the company operates 60 stores under the Bikini Village banner in Quebec, Ontario, New Brunswick and Nova Scotia.

Bikini Village has overhauled and refreshed many of its stores, company officials say, "part of an ambitious renovation and expansion strategy now beginning to yield results." The company recently posted a 25 percent increase in Q1-2008 year-over-year revenues.

Bikini Village wanted an end-to-end "retail product that would give the company greater inventory visibility, improve operational efficiencies and streamline business processes," company officials said.

The Epicor Retail SaaS delivery model is a turnkey retail product billed as "virtually eliminating the need for an on-site retail IT infrastructure." It has associated implementation and integration services, support and maintenance as well as ongoing updates and upgrades.

For a fixed fee plus a one-time start-up charge, the SaaS offering delivers Epicor's Store, Merchandising, Planning, Audit & Operations Management, CRM and Business Intelligence to store locations and the head office.