The latest CRM software suite rankings from Forrester still show SAP and Oracle-Siebel leading the pack, but the distance is not that great.
In fact, as the CRM market has matured, some of the software products in the market have become very difficult to differentiate, said William Band, principal analyst with the Cambridge, Mass.-based research firm and an author of the report.
"That's the interesting thing about this market," Band said. "At one level, the solutions are very similar. You can say it doesn’t matter, but when you get down to specific use cases, there are differences. If you're a buyer, you still have to do your homework."
According to the report, Oracle's Siebel offering and SAP CRM still have the most complete applications with good usability, but CDC, Microsoft, Oracle's CRM On Demand application, RightNow and Salesforce.com are all gaining ground thanks to relatively fast deployment times and ease of use. Meanwhile, the Oracle CRM product that is part of its E-Business Suite (EBS) and its PeopleSoft CRM are good options for customers already running those ERP applications.
Source:SearchCRM.com
