Unitek Education, an IT education and training organization, has announced the introduction of a personalized Microsoft CRM portal, an educational product.
It's described by company officials as "a major upgrade" to its training tools and will provide users with "an enhanced interface and online experience," a "virtual gold mine of information for both business and IT professionals and Microsoft CRM customers."
Unitek officials said the company has courses for new users and customers upgrading from CRM 3.0. The Unitek CRM blog has posted information and tips for this release.
The purpose of Unitek's new CRM 4.0 portal is to provide a resource for clients and those "interested in improving their skill level with Microsoft CRM," company officials say. The approach is designed to encourage comments and questions from users of the portal to elicit feedback.
Unitek, recently named the Microsoft Training Partner of the Year, said they had identified a "distinct lack of personalized, one-on-one Microsoft CRM training." While there is a large amount of general CRM information across the Internet, Unitek thought they could carve out a market niche selling systemic portal training, categorizing and detailing case studies of working CRM examples inside the newly-published portal.
