Monday, January 28, 2008

Microsoft CRM, Dynamics AX Picked for Large Manufacturer

Sunrise Technologies has announced that American of Martinsville has chosen Microsoft (News - Alert) Dynamics AX as its new ERP product. American of Martinsville required a system that would provide complete integration across all business functions and applications.

AOM manufacturers, imports and supplies contract furnishings to the hospitality, healthcare/senior living, and government markets.

Using Microsoft Dynamics AX and Microsoft CRM will allow AOM better control and visibility of their customer order cycle, from design inception to final order shipment, Sunrise officials say.

Noel Chitwood, President and CEO of AOM, said their customers "will benefit greatly from the increased transparency on their orders across our global manufacturing operations."

Headquartered in Winston-Salem, North Carolina, Sunrise has regional offices in Dallas, Los Angeles and Xi'an, China.

This past October Microsoft Gold Partner Sunrise opened a joint venture company, Huamei Soft, in Xi'an as part of its Dynamics AX expansion.

Huamei Soft will focus primarily on offshore software development for the Microsoft Dynamics AX ERP system. Sunrise has invested in China in part to take better control of off-shore development operations.

Huamei Soft is located in the Xi'an Software Industrial Park, which was established in 1998 and authorized as one of the top five national software export bases. The Software Industrial Park will provide excellent infrastructure, value-added services on recruiting and training, and government support.

"Huamei Soft will play a critical role in supporting Sunrise Technologies' growth objectives in the future," states John Pence, president of Sunrise Technologies. "Not only has Huamei Soft provided outstanding customer service to our U.S. based operations, but they will be a critical partner as we ramp up our Sunrise China operations later this year."