Customer Effective, a Microsoft (News - Alert) Dynamics CRM reseller, has scheduled a seminar aimed at "introducing strategies to accelerate CRM effectiveness with ExactTarget and WebTrends," according to the Customer Effectivians.
ExactTarget sells on-demand e-mail marketing software, and WebTrends sells consumer-centric analytics and marketing intelligence products.
The seminar will address why it's necessary to align your e-mail strategy with your Web site strategy, how some marketers are using Microsoft Dynamics CRM, how e-mail can be used to aid the decision-making process from product evaluation and information gathering to purchase, how to acquire and use customer-supplied data to tailor e-mail and why Web analytics have become the secret data weapon.
A couple weeks ago Customer Effective announced the opening of a new office in New York City. "Our expansion into the Northeast supports our initiative to offer CRM technology to organizations nationwide," said Millwood, president of South Carolina-based Customer Effective.
Earlier in December the William Mills Agency, a public relations agency serving the financial services industry, announced Customer Effective chose the agency to "guide its public relations strategy" and promote brand recognition.
"Customer Effective has been developing products on the Microsoft Dynamics CRM platform since 2002, and it is our goal to streamline and extend the capability of Microsoft Dynamics software for financial service sales environments," said Scott Millwood, president of Customer Effective.
Customer Effective's CRM expertise allows the company to provide functional knowledge and technical development capabilities to its partners and customers. Through its Capital Effective CRM suite, company officials say, the company "provides financial services businesses access to marketing, sales and customer service software."
David Sims is a contributing editor for TMCnet.
