Terex Africa, a wholly owned subsidiary of Imperial Holdings, has implemented Microsoft (News - Alert) Dynamics CRM to help improve its sales and marketing processes while providing access to customer information for reporting, analysis and forecasting.
Terex Africa distributes construction, mining, road building and aerial working machines and equipment across sub-Saharan Africa. The company wanted more visibility into its sales pipeline to improve sales efficiencies and the ability to view, store and segment customer and prospect information.
The Microsoft-based CRM product was implemented and customized by Microsoft Gold Certified partner IS Partners. "For a national company, it is particularly significant to have a centralized repository of information for cross and up-selling," says Heath Turner, CRM director at IS Partners.
In December the new version of Microsoft Dynamics was offered under two product names: Microsoft Dynamics CRM 4.0 for on-premise and partner-hosted deployments and Microsoft Dynamics CRM Live for Microsoft-hosted deployment. It's designed with a single unified-code base for both on-premise and on-demand deployments, and has "the flexibility to change deployment models over time if their needs or preferences change," according to the Microsoft officials.
Brad Wilson, general manager of Microsoft Dynamics CRM at Microsoft, outlined some new features as an advanced multitenant architecture that supports multiple customers per server, extended global capabilities including user choice of more than 25 languages and pervasive support for multiple currencies an new business intelligence capabilities, including cross-entity views and an end-user ad hoc reporting wizard.
This past October Microsoft Gold Partner Sunrise opened a joint venture company, Huamei Soft, in Xi'an as part of its Dynamics AX expansion.
Huamei Soft will focus primarily on offshore software development for the Microsoft Dynamics AX ERP system. Sunrise has invested in China in part to take better control of off-shore development operations.
Huamei Soft is located in the Xi'an Software Industrial Park, which was established in 1998 and authorized as one of the top five national software export bases. The Software Industrial Park will provide excellent infrastructure, value-added services on recruiting and training, and government support.
"Huamei Soft will play a critical role in supporting Sunrise Technologies' growth objectives in the future," states John Pence, president of Sunrise Technologies. "Not only has Huamei Soft provided outstanding customer service to our U.S. based operations, but they will be a critical partner as we ramp up our Sunrise China operations later this year."
