By David Sims
TMCnet Contributing Editor
I.B (News - Alert).I.S., a Microsoft Dynamics CRM Partner based in Norcross, Georgia, today announced a fixed fee, packaged service for Microsoft’s Customer Relationship Management software product.
“The market is looking for implementation options and having a fixed fee package is very compelling for an organization who wants to manage a fixed scope – fixed price engagement,” said Lee House, president of I.B.I.S.
I.B.I.S. has focused on four specific Microsoft (News - Alert) Dynamics CRM implementation offerings which are based on a client’s business lifecycle -- Better CRM, designed for clients who want to use Dynamics CRM out of the box and only have a desire to be trained; CRM in a Box, created for clients who want to deploy a pre-configured, best of breed CRM product; CRM My Way, a product for businesses that want to deploy custom Sales, Service, Marketing or a combination of the three and XRM, created for businesses that will use Microsoft CRM as a platform. An example might be a company using MSCRM as a tool to manage recruiting.
Last month, Cegedim Dendrite, a vendor of CRM and other pharmaceutical industry products, announced what company officials called “an expanded strategic relationship” with Microsoft, to “help ensure brand messages reach prescribers and patients with the greatest impact.”
By incorporating functionality from Microsoft SQL Reporting Services, Microsoft Office PerformancePoint Server 2007, and Microsoft SharePoint Server 2007, Cegedim Dendrite’s CRM will offer analytical capabilities for pharma firms’ sales and marketing.
Subhash Vaid, vice president of CRM solutions and analytics, said the alliance with Microsoft “will help those companies turn massive amounts of data into useful information.”
Cegedim Dendrite’s CRM products are marketed to life sciences companies as sales and marketing tools, helping firms “target prescribers with brand messages by using various e-marketing techniques and providing sales reps with Sales Force Effectiveness tools,” Cegedim officials say.
Cegedim Dendrite currently uses Microsoft technology in most of its products. Its flagship SFE product, Mobile Intelligence, is based on the Microsoft .NET (News - Alert) Framework.
