This is one that jumped onto my radar in midyear and that I’ve been following ever since. This is tailored specifically for the small end of the small business market, and, as its name implies it is designed to be simple for small business. Not only is the interface an easy one to use, but the pricing model, business model and technology model (SaaS) are entirely coherent with simplicity and small business. Even CEO John Paterson’s attitude is coherent with the small business universe. He’s laid back, doesn’t sweat the large stuff - and believes that useful capabilities not feature/function overload drives customer benefit. Plus he’s got that extraordinarly droll British wit. When you buy Really Simple’s CRM service, you turn on the functionality you want (Oh, my god!) - and you can have as much or as little as you want. Of course, for those industry veterans out there, you know that this is shocking. Normally, you have to turn off functionality. The pricing is model is….different. It is $45/user - customization and installation cost included in that. If you have 1-4 users, you get the sales module. But they have all three of the usual suspect CRM modules in the portfolio. If you have 5-9 users, 2 of the modules; 10 or more - all three. If you fall short of the user criterion, you can have another module for your users at $45/mo - not per user - a blanket amount. The applications themselves have an easy to use interface and they have available the functionality inherent in any good SMB CRM suite. They are targeted at the 5-200 seat market and, at least according to themselves, they are the UK’s largest hosted SMB CRM provider - and they are coming to the U.S. in the very near future. Their future plans also include the provision of SOAP APIs and pre-built links to other hosted systems. I have to tell you, they may (though I need to hedge and say “may”) have the best SMB CRM application out there. It really is simple and yet fully capable. Big stuff for this company that numbers the British Library and Royal Academy of the Arts among its customers. I like them, I really like them.
Source:blogs.zdnet.com/crm
