Sales & Marketing Overview
Many times a company has a product or service that is really great but somehow doesn't end up being as profitable as hoped, or planned. We analyze products and markets as opportunities from our own unique perspective.
All activities listed below can, and should be, identified as part of a whole process. Selling is the process of moving the product out the door and exceeding plan. It's also about listening and understanding, identifying, and making the fit where it maximizes profit. We endeavor to provide sales and marketing solutions encompassing all aspects, or subsets, as desired.
Market Analysis
In this process we identify the product/service being sold/used, what/who it's being sold to, it's uses, the economics of it all, macroeconomic forces, lifecycles, situation assessment, plan of action, benchmarks. Results include valuable data gathering and observations, reports, conclusions, and recommendations.
Market Development
Identification of markets and qualified prospects, generation of sales leads, brand development and marketing.
Marketing Material & Content
Generation of marketing materials in print, and electronic media.
Sales
Development of contracts, and closing the deal.
Project Management
Managed implementations. Verification of contract terms, development of project milestones, follow-through.
Territory Management
Care and feeding of strategic and non-strategic market segments.
