VANCOUVER, B.C., NOVEMBER 9, 1998 - Multiactive Software Inc., formerly Maximizer Technologies Inc., today announced the release of Maximizer Enterprise 5.0 SQL Server Edition, the latest upgrade to its sales force automation (SFA) software for workgroups. Maximizer Enterprise 5.0 is the first Multiactive Software product to be developed and optimized for Microsoft SQL Server, a move which reflects Multiactive's commitment to providing customers with powerful, affordable sales and customer management solutions based on industry-standard technology.
"Multiactive has always employed powerful relational databases as the back engine for its Maximizer line of software products," says Brent Halverson, Chief Operating Officer of Multiactive Software Inc. "By supporting Microsoft SQL Server, we give our customers the added benefit of even stronger security, scaleable performance, and industry-standard technology to better support companies, and more specifically, IT departments implementing our sales automation technology."
Microsoft SQL Server has become the database of choice for many Microsoft Solution Developers and their enterprise customers seeking robust functionality, scaleability and lower cost of ownership. Similarly, Maximizer Enterprise is highly regarded in the sales automation industry for its robust feature set, rapid deployment, and reduced cost of ownership. Maximizer Enterprise 5.0 includes a number of enhancements for the corporate user, and is one of the first SFA products to specifically address the needs of mid-market organizations -- defined as companies with 10-200 people in their sales organization, and annual revenues of $25 to $500 million.
New features in Maximizer Enterprise 5.0 SQL Server Edition include:
- Forms Editor for creating customized data entry forms.
- New OLE Automation calls and external triggers to allow integrators and VARs to further integrate Maximizer Enterprise with other applications.
- New workgroup productivity features, including a PegBoard to monitor users' whereabouts, a Marketing Campaign Planner, and Group Scheduling with RSVPs.
- New custom and management-level reports, and the option to print reports to HTML and view in a Web browser.
- Remote data synchronization via WAN and FTP for increased speed and reliability.
- Enhancements to the E-mail Center, Opportunity Management System, and Marketing Library.
