SAN JOSE, - In a midday press conference held today, Maximizer Technologies, Inc. announced MultiActive Maximizer 3.0is for Windows 95, the first Internet contact management software. With it, a user can access, search and download contact information on 11 million North American businesses directly into Maximizer via the Internet, to instantly initiate and manage new sales procedures.
Scheduled for March 1996 release, this latest version of Maximizer leapfrogs competitors in functionality by providing its users with the industry's hardest-working contact manager -- now designed to harness the full power and business potential of Windows 95 -- and the industry's first Internet-savvy (the "is" in 3.0"is") contact management software.
The enabling Internet-savvy technology behind Maximizer 3.0is for Windows 95 is the MultiActive Eagle database. Developed by Maximizer Technologies parent corporation MultiActive Technologies, Inc., the Eagle is a searchable online database linking users to current, detailed information that is supplied and updated by one of the world's leading business data sources - American Business Information, Inc.® of Omaha, Nebraska.
Utilizing any World Wide Web browser, such as Netscape, Maximizer 3.0is users can develop sales lead searches via the Eagle database by contact name and title, zipcode, S.I.C. code, city, state, company name, sales volume code, or employee size code.
With user-selected data instantly imported into Maximizer format, the entire sales contact and management process can be conducted with the familiar look-and-feel of Maximizer 3.0 for Windows, as well as by using these additional, powerful Windows 95 features:
- Internet Broadcast E-mail and Xpedite Broadcast Fax capabilities, for global transmission of documents and data;
- Document management via Microsoft's OLE standard;
- Enhanced, 32-bit speed and performance;
- Access to the same data as Maximizer 3.0 for Windows without the need to upgrade entire networks at once;
- A "triple installation" feature, for all Windows environments (3.x, NT, 95); and
- The industry's fastest, most secure (Btrieve 32-bit) database engine.
The Maximizer product line has been acclaimed by major computer magazines as being the best contact management software in the market today. Introduced in 1987, Maximizer helped pioneer a new class of software for DOS.
The Windows version of Maximizer, used by hundreds of thousands of independent professionals and company sales representatives, takes full advantage of the Windows graphical environment and Btrieve database architecture.
A powerful, full-function contact manager, Maximizer takes full advantage of Windows capabilities and offers a wide range of features critical to contact management.
Maximizer tracks both people and organizations, classifies clients, provides a "hotlist" for appointments and to-do's, dials and tracks fax and phone calls automatically, offers powerful searching capabilities, has a flexible appointment calendar, a built-in word processor, and much more.
Available in March 1996 at a retail price of $149.00 (U.S.), Maximizer 3.0is for Windows 95 will be available through major distributors such as Ingram, Merisel and Tech Data to be sold at retailers including CompUSA, Egghead, and Computer City.
Maximizer Technologies equips sales professionals, corporate management and other business users with current, comprehensive contact information and business data through its progressive family of products: Maximizer 3.0 for Windows, a leading desktop and mobile PC-based contact manager; MaxExchange, a Maximizer add-on that can automatically synchronize field and home-office databases; and Maximizer Enterprise, an opportunity management system for complex business-to-business sales environments.
With sales force automation as its primary focus, specifically targeted industries and professions that use Maximizer Technologies products include: banking and brokerage; consumer packaged goods and consumer goods manufacturing; apparel; personal care; food products; chemical products; aerospace; professional sports; healthcare; accounting; education; and real estate.
