Tectura Corporation, a vendor of Microsoft Dynamics products, has chosen to partner with SalesCentric in offering Relationship Charts to their mid-market companies and large enterprise division CRM customers.
Relationship Charts is an add-on to Microsoft Dynamics CRM allowing account managers to view the relationships within a prospect's organization, including vendors and suppliers, before the deal has passed. It integrates with Microsoft Dynamics CRM, meaning users already familiar with the CRM package will require minimal training.
John McKeague, Microsoft Dynamics CRM Practice Lead at Tectura, said relationships are supported by the charts, allowing salespeople to "store information on their contacts and accounts such as their personalities and personal relationships."
Mid-market CRM vendor Soffront Software has announced that recruitment organization PrincetonOne has adopted Soffront CRM to enhance marketing efforts. "We were looking for a marketing automation product that would help us keep track of our customer's buying habits and increase our communication with customers," explained Megan Graham, director of marketing.
According to Graham, PrincetonOne is using Soffront to "create a marketing database that tracks all customer communication and marketing efforts. We have imported all of our client information into Soffront, and are creating customized surveys." She said the CRM tool's query manager lets the firm "narrow down specific individuals for targeted marketing messages."
The survey module lets PrincetonOne "send out regular surveys to customers, clients, and candidates. Soffront provides us with a customized survey template that is branded appropriately and contains links to our Web site.
