Parallels has announced that its Parallels Automation data center product now supports Microsoft Dynamics CRM 4.0.
Parallels Automation provides what company officials call "a complete back-office infrastructure, so service providers can go to market and incorporate CRM into their service offerings."
The product is billed as having "both operational and business support systems" to help service providers use server resources. Using a single login, service providers can deliver integrated offerings that include multiple services such as hosted Microsoft Exchange, hosted Windows SharePoint Services and hosted Microsoft Dynamics CRM.
Service providers that already sell hosted Microsoft Exchange can use Parallels Automation to up-sell customers to Microsoft Dynamics CRM.
"Parallels Automation for Dynamics CRM allows service providers to offer businesses an alternative to in-house CRM products," claims Serguei Beloussov, CEO of Parallels. "This delivers the benefits of the Parallels Open Platform architecture combined with Dynamics CRM to help service providers tap into the hosted CRM opportunity and the broader software-as-a-service market."
“With more and more customers adopting on-demand CRM products, there’s no question this is among the fastest-growing market segments,” said John Zanni, director of Worldwide Hosting at Microsoft.
