Monday, March 10, 2008

Microsoft CRM Vendor Tectura Partners with SalesCentric

Tectura Corporation, a vendor of Microsoft Dynamics products, has chosen to partner with SalesCentric in offering Relationship Charts to their mid-market companies and large enterprise division CRM customers.

Relationship Charts is an add-on to Microsoft Dynamics CRM allowing account managers to view the relationships within a prospect's organization, including vendors and suppliers, before the deal has passed. It integrates with Microsoft Dynamics CRM, meaning users already familiar with the CRM package will require minimal training.

John McKeague, Microsoft Dynamics CRM Practice Lead at Tectura, said relationships are supported by the charts, allowing salespeople to "store information on their contacts and accounts such as their personalities and personal relationships."

Last summer Tectura announced that it had achieved the Certified for Microsoft Dynamics standard for its Tectura Process Manufacturing product.

The Certified for Microsoft Dynamics program aims to extend the Microsoft Dynamics ecosystem by building a portfolio of Certified for Microsoft Dynamics software products. Since early 2007, Tectura had participated in a pilot of this program.

The Certified for Microsoft Dynamics software product test verifies compatibility of the partner's software product with the Microsoft Dynamics platform upon which it runs and that is supported by processes and documentation. In addition, Certified for Microsoft Dynamics products require that at least 10 clients have deployed the same version level of the software product and are willing to recommend it.

Tectura Process Manufacturing has been validated in this program as a certified packaged software product, having both passed Microsoft's toughest compatibility tests in relation to Microsoft Dynamics NAV and having been recommended by clients based on its ability to support key business process manufacturing processes.

"Tectura is committed to continue the Certified for Microsoft Dynamics testing process for our global industry products, illustrating our deep integration with Microsoft's ERP products in support of our clients' business environments," said Tom Galambos, corporate vice president of Tectura Global and Industry Solutions.

Last winter Tectura, a vendor of Microsoft business products to mid-market companies and larger enterprises, acquired Euroinfo Systems, an Indian Microsoft Dynamics partner and international IT services provider.

"With a Development Center of Excellence in New Delhi (Noida), India, EIS provides enterprise IT solutions and services in support of offshore and onsite development," the company says.

David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.

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